What is TMUSZ's advertising?

TMUSZ (TMUSZ) reported advertising of $775.00M in Q4 2024.

How has TMUSZ's advertising changed year-over-year?

TMUSZ's advertising increased by 24.0% year-over-year, from $625.00M to $775.00M.

What is the long-term trend for TMUSZ's advertising?

Over 3 years (2021 to 2024), TMUSZ's advertising has grown at a 12.1% compound annual growth rate (CAGR), from $2.20B to $3.10B.

What does advertising mean?

The total money spent on marketing and advertising to attract customers.

Discontinued — last reported Q4 '24

Advertising

Operating Expenses

TMUSZ Advertising remained flat by 0.0% to $775.00M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 24.0%, from $625.00M to $775.00M. Over 3 years (FY 2021 to FY 2024), Advertising shows an upward trend with a 12.1% CAGR.

Analysis

StatementIncome Statement

SectionOperating Expenses

CategoryGrowth

SignalContext dependent

VolatilityModerate

First reportedQ1 2021

Last reportedQ4 2024

How to read this metric

Higher spending is often required for growth, but excessive spending relative to revenue may indicate diminishing returns.

Detailed definition

The total expenditure dedicated to marketing, promotional campaigns, and brand awareness initiatives. This is a discreti...

Peer comparison

Standard across consumer-facing industries; comparable as a percentage of revenue.

Metric ID: is_advertising

Historical Data

4 years

	FY'21	FY'22	FY'23	FY'24
Value	$2.20B	$2.30B	$2.50B	$3.10B
YoY Change	—	+4.5%	+8.7%	+24.0%

Range$2.20B – $3.10B

CAGR+12.1%

Avg YoY Growth+12.4%

Median YoY Growth+8.7%

Current Streak3+ years growth

Frequently Asked Questions

What is TMUSZ's advertising?: TMUSZ (TMUSZ) reported advertising of $775.00M in Q4 2024.
How has TMUSZ's advertising changed year-over-year?: TMUSZ's advertising increased by 24.0% year-over-year, from $625.00M to $775.00M.
What is the long-term trend for TMUSZ's advertising?: Over 3 years (2021 to 2024), TMUSZ's advertising has grown at a 12.1% compound annual growth rate (CAGR), from $2.20B to $3.10B.
What does advertising mean?: The total money spent on marketing and advertising to attract customers.