Business Segments · Goodwill
Consumer And Business Banking — Goodwill
U.S. Bancorp Consumer And Business Banking — Goodwill remained flat by 0.0% to $4.33B in Q4 2025 compared to the prior quarter. Year-over-year, this metric was flat by 0.0%, from $4.33B to $4.33B.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2014
Last reportedQ4 2025Feb 23, 2026
Rolls up toGoodwill
How to read this metric
A decrease often signals an impairment charge due to lower expected future earnings, while stability suggests consistent asset valuation.
Detailed definition
Represents the carrying value of goodwill allocated to the consumer and business banking segment resulting from past bus...
Peer comparison
Standard across large financial institutions; peers report this as segment-level goodwill.
Metric ID:
usb_segment_consumer_and_business_banking_goodwillHistorical Data
5 periods
| Q4 '21 | Q4 '22 | Q4 '23 | Q4 '24 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $3.25B | $4.47B | $4.33B | $4.33B | $4.33B |
| QoQ Change | — | +37.6% | -3.1% | +0.0% | +0.0% |
| YoY Change | — | +37.6% | -3.1% | +0.0% | +0.0% |
Range$3.25B – $4.47B
CAGR+33.3%
Avg YoY Growth+8.6%
Median YoY Growth+0.0%
Current Streak2 quarters growth
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Frequently Asked Questions
- What is U.S. Bancorp's consumer and business banking — goodwill?
- U.S. Bancorp (USB) reported consumer and business banking — goodwill of $4.33B in Q4 2025.
- How has U.S. Bancorp's consumer and business banking — goodwill changed year-over-year?
- U.S. Bancorp's consumer and business banking — goodwill decreased by 0.0% year-over-year, from $4.33B to $4.33B.
- What does consumer and business banking — goodwill mean?
- The value of intangible assets like brand reputation and customer relationships acquired through past bank mergers.