Vital Farms VITL Business Segments — Marketing And Advertising Expense
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Where this comes from
Reported directly by Vital Farms in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Vital Farms’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Vital Farms's business segments — marketing and advertising expense?
- Vital Farms (VITL) reported business segments — marketing and advertising expense of $11.33M in Q1 2026.
- How has Vital Farms's business segments — marketing and advertising expense changed year-over-year?
- Vital Farms's business segments — marketing and advertising expense increased by 55.7% year-over-year, from $7.28M to $11.33M.
- What is the long-term trend for Vital Farms's business segments — marketing and advertising expense?
- Over 3 years (2022 to 2025), Vital Farms's business segments — marketing and advertising expense has grown at a 47.8% compound annual growth rate (CAGR), from $13.3M to $42.97M.
- What does business segments — marketing and advertising expense mean?
- This represents the expenditures dedicated to brand promotion, consumer awareness campaigns, and customer acquisition efforts for the segment. It is a key indicator of the company's investment in long-term market position and brand equity.