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Vital Farms VITL Business Segments — Marketing And Advertising Expense
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Where this comes from
Reported directly by Vital Farms in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Vital Farms’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 7:30 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-336753
| Line item | Eggs and Butter Segment / 13-Weeks Ended / June 28, 2026 | Eggs and Butter Segment / 13-Weeks Ended / June 29, 2025 |
|---|---|---|
| Less: | ||
| Cost of goods sold(1) | 151,626 | 109,703 |
| Shipping and distribution | 10,701 | 9,000 |
| Marketing | 9,070 | 10,492 |
| Other selling, general & administrative(1) | 31,140 | 28,309 |
| Interest income | (227) | (1,332) |
| Interest expense | 421 | 218 |
| Depreciation and amortization | 3,638 | 3,468 |
Cover / Front Matter
FAQ
- What is Vital Farms's business segments — marketing and advertising expense?
- Vital Farms (VITL) reported business segments — marketing and advertising expense of $9.07M in Q2 2026.
- How has Vital Farms's business segments — marketing and advertising expense changed year-over-year?
- Vital Farms's business segments — marketing and advertising expense decreased by 13.6% year-over-year, from $10.49M to $9.07M.
- What is the long-term trend for Vital Farms's business segments — marketing and advertising expense?
- Over 3 years (2022 to 2025), Vital Farms's business segments — marketing and advertising expense has grown at a 49.8% compound annual growth rate (CAGR), from $13.3M to $44.67M.
- What does business segments — marketing and advertising expense mean?
- This represents the expenditures dedicated to brand promotion, consumer awareness campaigns, and customer acquisition efforts for the segment. It is a key indicator of the company's investment in long-term market position and brand equity.
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