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Watsco WSO Advertising — Selling General And Administrative Expense

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Other financials

Income statement

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Revenue$2.1B+2.1%
Gross profit$578.9M-4.1%
Operating income$238.4M-12.3%
Net income$163.3M-11.0%
EPS (diluted)$4.00-11.5%

Balance sheet

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Cash & equivalents$364.2M+24.3%
Total debt$535.3M+14.3%
Total equity$3.0B+8.5%
Total assets$5.1B+7.5%

Cash flow

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Operating cash flow-$2.5M+66.0%
CapEx$9.0M+31.5%
Free cash flow-$11.5M+19.3%

Valuation

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Market cap$13.6B-19.3%
Enterprise value$13.77B-19.1%
P/E28.6×-3.1×
P/S1.9×-0.4×

Profitability

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Gross margin27.5%0.0pp
Operating margin9.4%-0.9pp
Net margin6.5%-0.5pp
FCF margin9.6%+4.3pp

Returns & leverage

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Return on equity16.5%-3.3pp
Debt / equity0.2×0.0×
Current ratio3.2×+0.1×

Where this comes from

Reported directly by Watsco in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The source filing: Watsco’s 10-K, filed February 27, 2026. Open the filing →

Filed
Feb 27, 2026, 4:01 PM EST
Fiscal year
FY2025
Accession
0001193125-26-082486

FAQ

What is Watsco's advertising — selling general and administrative expense?
Watsco (WSO) reported advertising — selling general and administrative expense of $6.02M in Q4 2025.
How has Watsco's advertising — selling general and administrative expense changed year-over-year?
Watsco's advertising — selling general and administrative expense decreased by 4.9% year-over-year, from $6.33M to $6.02M.
What is the long-term trend for Watsco's advertising — selling general and administrative expense?
Over 4 years (2021 to 2025), Watsco's advertising — selling general and administrative expense has grown at a 2.8% compound annual growth rate (CAGR), from $21.55M to $24.09M.
What does advertising — selling general and administrative expense mean?
This metric represents the total operating costs incurred by the advertising segment to support its business activities, excluding the direct cost of goods sold. It encompasses expenses related to marketing campaigns, administrative overhead, and general support functions necessary to maintain the segment's market presence. Monitoring these costs helps assess the operational efficiency and the level of investment required to drive revenue within this specific business unit.

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