Apple Rest of Asia Pacific — Net Sales increased by 18.0% to $12.14B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 18.0%, from $10.29B to $12.14B. Over 4 years (FY 2021 to FY 2025), Rest of Asia Pacific — Net Sales shows an upward trend with a 4.8% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
An increase indicates successful geographic expansion and rising consumer purchasing power in emerging markets, while a decrease may signal macroeconomic headwinds or intense local competition.
Total revenue generated from customers located in the Asia Pacific region, excluding Greater China and Japan. This metri...
Peers in the consumer electronics and software sectors report similar geographic revenue splits to isolate high-growth emerging markets from mature markets like Japan.
aapl_segment_rest_of_asia_pacific_net_sales| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $5.40B | $8.23B | $9.81B | $7.04B | $6.15B | $9.81B | $9.54B | $8.12B | $5.63B | $9.54B | $10.16B | $6.72B | $6.39B | $10.16B | $10.29B | $7.29B | $7.67B | $10.29B | $12.14B |
| QoQ Change | — | +52.5% | +19.3% | -28.2% | -12.7% | +59.5% | -2.8% | -14.9% | -30.7% | +69.4% | +6.6% | -33.8% | -5.0% | +59.0% | +1.3% | -29.2% | +5.3% | +34.1% | +18.0% |
| YoY Change | — | — | — | — | +14.0% | +19.3% | -2.8% | +15.3% | -8.5% | -2.8% | +6.6% | -17.2% | +13.5% | +6.6% | +1.3% | +8.4% | +20.1% | +1.3% | +18.0% |
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