Income StatementBalance SheetCash FlowSegments
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Apple Business Segments

Business, geographic, and product segment breakdowns

Apple generates $451.44B in annual revenue across 4 key segments: Americas ($189.01B), Europe ($118.92B), Greater China ($75.9B), and Japan ($30.2B). The company-wide operating margin is 32.64%. Based on the Q1 2026 filing.

Americas (TTM)$189.01BEurope (TTM)$118.92BGreater China (TTM)$75.9BJapan (TTM)$30.2BRest of Asia Pacific (TTM)$37.4B
Latest FilingQ1 2026
Report Date2026-05-01
Market Cap$4.54T
P/E Ratio37.00
ROE141.47%

Products & Services

Net Sales

SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
iPhone$69.1B$46.8B$44.6B$49.0B$85.3B$57.0B
Services$26.3B$26.6B$27.4B$28.8B$30.0B$31.0B
Mac$9.0B$7.9B$8.0B$8.7B$8.4B$8.4B
Wearables, Home and Accessories$11.7B$7.5B$7.4B$9.0B$11.5B$7.9B
iPad$8.1B$6.4B$6.6B$7.0B$8.6B$6.9B

Cost of Sales

SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Services$6.6B$6.5B$6.7B$7.1B$7.0B$7.2B

Geographic

MetricQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Long-Lived Assets———$5.9B——
Net Sales$50.0B$50.0B$50.0B$50.0B——

Business Segments

Cost of Sales

SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Americas$28.5B$21.1B——$31.8B$23.1B
Europe$18.0B$13.0B——$19.1B$13.8B
Greater China$9.8B$8.8B——$13.0B$10.6B
Rest of Asia Pacific$5.3B$4.0B——$6.1B$4.6B
Japan$4.4B$3.6B——$4.5B$4.3B

Net Sales

SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Americas$52.6B$40.3B$41.2B$44.2B$58.5B$45.1B
Europe$33.9B$24.5B$24.0B$28.7B$38.1B$28.1B
Greater China$18.5B$16.0B$15.4B$14.5B$25.5B$20.5B
Rest of Asia Pacific$10.3B$7.3B$7.7B$8.4B$12.1B$9.1B
Japan$9.0B$7.3B$5.8B$6.6B$9.4B$8.4B

Operating Income

SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Americas$21.5B$16.8B$16.5B$17.7B$24.0B$19.4B
Europe$14.6B$10.3B$10.5B$12.3B$17.8B$13.1B
Greater China$8.2B$6.6B$5.8B$6.3B$11.8B$9.2B
Rest of Asia Pacific$4.6B$3.0B$3.2B$3.8B$5.7B$4.1B
Japan$4.3B$3.4B$2.9B$3.3B$4.6B$3.8B

Sales & Marketing

SegmentQ1 '25Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26
Americas$2.6B$2.4B——$2.7B$2.6B
Europe$1.2B$1.1B——$1.3B$1.2B
Greater China$594.0M$582.0M——$704.0M$675.0M
Rest of Asia Pacific$372.0M$335.0M——$382.0M$378.0M
Japan$280.0M$254.0M——$289.0M$295.0M