Cummins Total Segment — Selling Expense decreased by 2.3% to $293.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 3.6%, from $304.00M to $293.00M. Over 3 years (FY 2022 to FY 2025), Total Segment — Selling Expense shows an upward trend with a 5.1% CAGR.
An increase may indicate aggressive expansion or higher customer acquisition costs, while a decrease could signal cost-cutting or reduced marketing effectiveness.
Covers costs related to marketing, advertising, sales force compensation, and distribution activities required to genera...
Standard operating expense line item found in most commercial and industrial companies.
cmi_segment_total_segment_selling_expense| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $259.50M | $259.50M | $259.50M | $259.50M | $317.25M | $317.25M | $317.25M | $317.25M | $308.00M | $310.00M | $311.00M | $304.00M | $310.00M | $303.00M | $300.00M | $293.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +22.3% | +0.0% | +0.0% | +0.0% | -2.9% | +0.6% | +0.3% | -2.3% | +2.0% | -2.3% | -1.0% | -2.3% |
| YoY Change | — | — | — | — | +22.3% | +22.3% | +22.3% | +22.3% | -2.9% | -2.3% | -2.0% | -4.2% | +0.6% | -2.3% | -3.5% | -3.6% |