Coinbase Global, Inc. Sales & Marketing decreased by 15.3% to $266.73M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 7.9%, from $247.28M to $266.73M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 12.4% CAGR.
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $195.73M | $105.40M | $244.57M | $200.20M | $140.89M | $75.89M | $93.10M | $63.98M | $83.85M | $78.18M | $106.31M | $98.59M | $165.26M | $164.77M | $225.83M | $247.28M | $236.25M | $260.27M | $314.78M | $266.73M |
| QoQ Change | — | -46.2% | +132.1% | -18.1% | -29.6% | -46.1% | +22.7% | -31.3% | +31.1% | -6.8% | +36.0% | -7.3% | +67.6% | -0.3% | +37.1% | +9.5% | -4.5% | +10.2% | +20.9% | -15.3% |
| YoY Change | — | — | — | — | -28.0% | -28.0% | -61.9% | -68.0% | -40.5% | +3.0% | +14.2% | +54.1% | +97.1% | +110.8% | +112.4% | +150.8% | +43.0% | +58.0% | +39.4% | +7.9% |