Operating Expenses
Sales & Marketing
DoorDash Sales & Marketing increased by 22.7% to $707.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 30.7%, from $541.00M to $707.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 11.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $427.00M | $446.00M | $413.00M | $414.00M | $421.00M | $418.00M | $429.00M | $496.00M | $471.00M | $449.00M | $460.00M | $504.00M | $509.00M | $483.00M | $541.00M | $586.00M | $607.00M | $576.00M | $707.00M |
| QoQ Change | — | +4.4% | -7.4% | +0.2% | +1.7% | -0.7% | +2.6% | +15.6% | -5.0% | -4.7% | +2.4% | +9.6% | +1.0% | -5.1% | +12.0% | +8.3% | +3.6% | -5.1% | +22.7% |
| YoY Change | — | — | — | — | -1.4% | -6.3% | +3.9% | +19.8% | +11.9% | +7.4% | +7.2% | +1.6% | +8.1% | +7.6% | +17.6% | +16.3% | +19.3% | +19.3% | +30.7% |
Range$413.00M – $707.00M
CAGR+11.9%
Avg YoY Growth+10.9%
Median YoY Growth+8.1%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is DoorDash's sales & marketing?
- DoorDash (DASH) reported sales & marketing of $707.00M in Q4 2025.
- How has DoorDash's sales & marketing changed year-over-year?
- DoorDash's sales & marketing increased by 30.7% year-over-year, from $541.00M to $707.00M.
- What is the long-term trend for DoorDash's sales & marketing?
- Over 4 years (2021 to 2025), DoorDash's sales & marketing has grown at a 11.2% compound annual growth rate (CAGR), from $1.62B to $2.48B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.