Operating Expenses
Sales & Marketing
Uber Technologies Sales & Marketing increased by 6.0% to $1.35B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 12.0%, from $1.21B to $1.35B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows relatively stable performance with a 0.6% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $1.26B | $1.17B | $1.26B | $1.26B | $1.22B | $1.15B | $1.12B | $1.26B | $1.22B | $941.00M | $935.00M | $917.00M | $1.12B | $1.10B | $1.21B | $1.06B | $1.21B | $1.28B | $1.35B |
| QoQ Change | — | -7.0% | +8.0% | +0.1% | -3.6% | -5.3% | -2.7% | +12.5% | -3.5% | -22.7% | -0.6% | -1.9% | +21.6% | -1.7% | +10.3% | -12.6% | +14.5% | +5.5% | +6.0% |
| YoY Change | — | — | — | — | -3.0% | -1.3% | -11.1% | -0.1% | +0.0% | -18.4% | -16.7% | -27.3% | -8.5% | +16.5% | +29.3% | +15.3% | +8.5% | +16.5% | +12.0% |
Range$917.00M – $1.35B
CAGR+1.7%
Avg YoY Growth+0.8%
Median YoY Growth-0.1%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Uber Technologies's sales & marketing?
- Uber Technologies (UBER) reported sales & marketing of $1.35B in Q4 2025.
- How has Uber Technologies's sales & marketing changed year-over-year?
- Uber Technologies's sales & marketing increased by 12.0% year-over-year, from $1.21B to $1.35B.
- What is the long-term trend for Uber Technologies's sales & marketing?
- Over 4 years (2021 to 2025), Uber Technologies's sales & marketing has grown at a 0.6% compound annual growth rate (CAGR), from $4.79B to $4.90B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.