Deere & Company
Deere & Company is a global leader in the manufacturing and distribution of agricultural, construction, and forestry equipment. The company leverages a Smart Industrial Operating Model to integrate advanced technology, such as automation and autonomy, into its machinery to improve customer productivity and sustainability. Its value proposition is centered on providing lifecycle solutions and precision technology that optimize production systems for growers and infrastructure developers.
Financials
Based on Q2 2026 filing
Revenue
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Production & Precision Agriculture
primaryDevelops and delivers global equipment and technology solutions for production-scale growers of large grains, small grains, cotton, and sugarcane. Focuses on precision technologies like global navigation satellite systems and automation to improve crop yields.
4WD/track and row crop tractors, Harvesters, Cotton Pickers, Cotton Strippers, Sugarcane Harvesters, Sugarcane Loaders, Hagie Sprayers, Mazzotti Sprayers, Monosem Planters, PLA Sprayers, King Agro Carbon Fiber Sprayer Booms
Large-scale grain farmers, Cotton growers, Sugarcane producers
Small Agriculture & Turf
majorProvides equipment and technology for dairy and livestock producers, high-value crop growers, and turf and utility customers. This segment focuses on mechanization at scale and the development of electric and autonomous solutions for smaller acreage.
Specialty, Utility, and Compact Tractors, Self-Propelled Forage Harvesters, Hay and Forage Equipment, Rotary Mowers, Gator Utility Vehicles, Riding Lawn Equipment, Golf Course Equipment, GUSS Sprayers, Frontier Attachments
Dairy and livestock farmers, Orchard and vineyard owners, Residential homeowners, Golf course managers, Commercial landscaping companies
Construction & Forestry
majorManufactures a broad range of machines used in earthmoving, roadbuilding, and timber harvesting. It integrates precision technology like SmartGrade and obstacle detection to enhance jobsite safety and efficiency.
Backhoe Loaders, Crawler Dozers, Skid Steers, Excavators, Wirtgen Milling Machines, Vögele Asphalt Pavers, Hamm Compactors, Kleemann Mobile Crushers, Waratah Forestry Attachments, Articulated Dump Trucks
Construction contractors, Roadbuilding companies, Public infrastructure agencies, Forestry and logging companies
Financial Services
moderateProvides and administers financing for retail purchases of new and used equipment, as well as wholesale financing for dealers. It also offers revolving charge accounts and extended equipment warranties.
Retail Installment Sales and Loan Contracts, Retail Leases, Revolving Charge Accounts, Wholesale Notes, Extended Warranties
Independent John Deere dealers, Retail equipment purchasers, Agricultural and turf merchants
Segment Financials
Production And Precision Agriculture — Revenue
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View metricSmall Agriculture And Turf — Revenue
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View metricConstruction Equipment — Revenue
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Competitive Position
A leading global manufacturer of agricultural and construction equipment with a dominant market share in large-scale farming machinery and a growing footprint in precision technology and roadbuilding.
Geographies
United States, Canada, Brazil, Europe, Australia, India, China
Customer Segments
Commercial Farmers, Construction Firms, Government Agencies, Residential Consumers
Upstream Dependencies
Steel producers, Electronics and semiconductor suppliers, Metal casting and forging suppliers, Plastic and hydraulic component manufacturers
Downstream Customers
Independent retail dealer networks, Mass retailers (The Home Depot, Lowe's), National equipment rental companies, Direct retail customers
Competitors & Partners
Competitors
Partners
Subsidiaries
John Deere Capital Corporation
Primary U.S. financial services subsidiary
Wirtgen Group
Roadbuilding equipment manufacturer
Hagie
Sprayer manufacturer
Blue River Technology
Computer vision and machine learning for agriculture
Waratah
Forestry attachments brand
Deere & Company FAQ
Common questions about Deere & Company
Deere & Company is a global leader in the manufacturing and distribution of agricultural, construction, and forestry equipment. The company leverages a Smart Industrial Operating Model to integrate advanced technology, such as automation and autonomy, into its machinery to improve customer productivity and sustainability. Its value proposition is centered on providing lifecycle solutions and precision technology that optimize production systems for growers and infrastructure developers.
Deere & Company (DE) has a market capitalization of $142.93B and trades on NYSE.
Deere & Company generated $47.4B in trailing twelve-month revenue with net income of $4.8B, representing a net margin of 10.1%, with free cash flow of $6.7B. These figures are based on the Q2 2026 filing.
Deere & Company's key competitors include Caterpillar Inc., CNH Industrial N.V., The Toro Company, and others. These companies compete in similar markets and product categories.
Deere & Company has approximately 83,000 employees.