Darden Restaurants Sales & Marketing decreased by 19.1% to $39.40M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.3%, from $35.40M to $39.40M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 16.9% CAGR.
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
selling_and_marketing| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $24.30M | $23.90M | $21.90M | $27.20M | $20.20M | $30.30M | $31.10M | $28.20M | $28.70M | $38.60M | $36.90M | $31.70M | $37.30M | $44.70M | $48.80M | $35.40M | $41.00M | $49.10M | $48.70M | $39.40M |
| QoQ Change | — | -1.6% | -8.4% | +24.2% | -25.7% | +50.0% | +2.6% | -9.3% | +1.8% | +34.5% | -4.4% | -14.1% | +17.7% | +19.8% | +9.2% | -27.5% | +15.8% | +19.8% | -0.8% | -19.1% |
| YoY Change | — | — | — | — | -16.9% | +26.8% | +42.0% | +3.7% | +42.1% | +27.4% | +18.6% | +12.4% | +30.0% | +15.8% | +32.2% | +11.7% | +9.9% | +9.8% | -0.2% | +11.3% |