Google advertising — Revenue
Alphabet Inc. Google advertising — Revenue decreased by 6.1% to $77.25B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 15.5%, from $66.89B to $77.25B. Over 4 years (FY 2021 to FY 2025), Google advertising — Revenue shows an upward trend with a 8.9% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates strong demand for the company's advertising inventory and effective monetization of user traffic, while a decrease may signal market saturation, increased competition, or a slowdown in digital marketing spend.
Detailed definition
This metric represents the total gross revenue generated from digital advertising services provided to customers across...
Peer comparison
Comparable to digital advertising revenue reported by other major internet media companies and social platforms that rely on ad-supported business models.
goog_segment_google_advertising_revenue_from_contract_with_customersHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $50.44B | $53.13B | $61.24B | $54.66B | $56.29B | $54.48B | $59.04B | $54.55B | $58.14B | $59.65B | $65.52B | $61.66B | $64.62B | $65.85B | $72.46B | $66.89B | $71.34B | $74.18B | $82.28B | $77.25B |
| QoQ Change | — | +5.3% | +15.3% | -10.7% | +3.0% | -3.2% | +8.4% | -7.6% | +6.6% | +2.6% | +9.8% | -5.9% | +4.8% | +1.9% | +10.0% | -7.7% | +6.7% | +4.0% | +10.9% | -6.1% |
| YoY Change | — | — | — | — | +11.6% | +2.5% | -3.6% | -0.2% | +3.3% | +9.5% | +11.0% | +13.0% | +11.1% | +10.4% | +10.6% | +8.5% | +10.4% | +12.6% | +13.6% | +15.5% |
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Alphabet Inc.'s google advertising — revenue?
- Alphabet Inc. (GOOG) reported google advertising — revenue of $77.25B in Q1 2026.
- How has Alphabet Inc.'s google advertising — revenue changed year-over-year?
- Alphabet Inc.'s google advertising — revenue increased by 15.5% year-over-year, from $66.89B to $77.25B.
- What is the long-term trend for Alphabet Inc.'s google advertising — revenue?
- Over 4 years (2021 to 2025), Alphabet Inc.'s google advertising — revenue has grown at a 8.9% compound annual growth rate (CAGR), from $209.50B to $294.69B.
- What does google advertising — revenue mean?
- The total revenue earned from selling digital advertising space and services to customers.