Google Services — Goodwill
Business Segments · GoodwillAlphabet Inc. Google Services — Goodwill increased by 0.3% to $24.87B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 5.7%, from $23.52B to $24.87B. Over 4 years (FY 2021 to FY 2025), Google Services — Goodwill shows an upward trend with a 5.4% CAGR.
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ4 2018
Last reportedQ4 2025
Rolls up toGoodwill
How to read this metric
A significant increase suggests recent M&A activity, while a decrease may indicate impairment charges due to underperforming acquisitions.
Detailed definition
This represents the intangible asset value recorded when the cost of an acquisition exceeds the fair value of the identi...
Peer comparison
Standard line item in segment reporting for companies that grow through frequent acquisitions.
Metric ID:
goog_segment_google_services_goodwillHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $19.75B | $19.83B | $19.83B | $19.80B | $20.62B | $20.75B | $20.85B | $20.91B | $21.12B | $21.07B | $21.12B | $21.11B | $21.11B | $23.56B | $23.52B | $23.81B | $23.97B | $24.79B | $24.87B |
| QoQ Change | — | +0.4% | -0.0% | -0.1% | +4.1% | +0.6% | +0.5% | +0.3% | +1.0% | -0.2% | +0.2% | -0.1% | +0.0% | +11.6% | -0.2% | +1.2% | +0.7% | +3.4% | +0.3% |
| YoY Change | — | — | — | — | +4.4% | +4.6% | +5.1% | +5.6% | +2.5% | +1.6% | +1.3% | +0.9% | -0.1% | +11.8% | +11.4% | +12.8% | +13.5% | +5.2% | +5.7% |
Range$19.75B – $24.87B
CAGR+5.3%
Avg YoY Growth+5.8%
Median YoY Growth+5.1%
Current Streak4 quarters growth
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Frequently Asked Questions
- What is Alphabet Inc.'s google services — goodwill?
- Alphabet Inc. (GOOG) reported google services — goodwill of $24.87B in Q4 2025.
- How has Alphabet Inc.'s google services — goodwill changed year-over-year?
- Alphabet Inc.'s google services — goodwill increased by 5.7% year-over-year, from $23.52B to $24.87B.
- What is the long-term trend for Alphabet Inc.'s google services — goodwill?
- Over 4 years (2021 to 2025), Alphabet Inc.'s google services — goodwill has grown at a 5.4% compound annual growth rate (CAGR), from $79.10B to $97.44B.
- What does google services — goodwill mean?
- The value of intangible assets like brand and customer base acquired through business combinations.