Discontinued — last reported Q4 '24
Interactive Brokers Group, Inc. Advertising remained flat by 0.0% to $28.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 33.3%, from $21.00M to $28.00M. Over 3 years (FY 2022 to FY 2025), Advertising shows an upward trend with a 30.4% CAGR.
Higher spending is often required for growth, but excessive spending relative to revenue may indicate diminishing returns.
The total expenditure dedicated to marketing, promotional campaigns, and brand awareness initiatives. This is a discreti...
Standard across consumer-facing industries; comparable as a percentage of revenue.
advertising| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $11.50M | $11.50M | $11.50M | $11.50M | $11.75M | $11.75M | $11.75M | $11.75M | $13.00M | $18.00M | $16.00M | $20.00M | $21.00M | $26.00M | $27.00M | $28.00M | $28.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +2.2% | +0.0% | +0.0% | +0.0% | +10.6% | +38.5% | -11.1% | +25.0% | +5.0% | +23.8% | +3.8% | +3.7% | +0.0% |
| YoY Change | — | — | — | — | +2.2% | +2.2% | +2.2% | +2.2% | +10.6% | +53.2% | +36.2% | +70.2% | +61.5% | +44.4% | +68.8% | +40.0% | +33.3% |