Idexx Laboratories Accrued Marketing and Advertising Expenses increased by 2.3% to $89.60M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 19.7%, from $74.86M to $89.60M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 3.1% CAGR.
An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.
This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....
Common in consumer-facing industries; varies based on seasonal campaign cycles.
accrued_marketing_advertising| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $85.30M | $81.03M | $79.47M | $74.29M | $76.71M | $74.05M | $72.25M | $77.11M | $82.04M | $84.42M | $84.39M | $80.85M | $83.76M | $75.63M | $78.20M | $74.86M | $84.97M | $86.39M | $87.63M | $89.60M |
| QoQ Change | — | -5.0% | -1.9% | -6.5% | +3.2% | -3.5% | -2.4% | +6.7% | +6.4% | +2.9% | -0.0% | -4.2% | +3.6% | -9.7% | +3.4% | -4.3% | +13.5% | +1.7% | +1.4% | +2.3% |
| YoY Change | — | — | — | — | -10.1% | -8.6% | -9.1% | +3.8% | +7.0% | +14.0% | +16.8% | +4.8% | +2.1% | -10.4% | -7.3% | -7.4% | +1.4% | +14.2% | +12.1% | +19.7% |