Discontinued — last reported Q4 '24

Operating Expenses

Advertising

Kimberly-Clark Advertising remained flat by 0.0% to $255.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 13.9%, from $296.00M to $255.00M. Over 4 years (FY 2021 to FY 2025), Advertising shows an upward trend with a 3.4% CAGR.

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2024

How to read this metric

Higher spending is often required for growth, but excessive spending relative to revenue may indicate diminishing returns.

Detailed definition

The total expenditure dedicated to marketing, promotional campaigns, and brand awareness initiatives. This is a discreti...

Peer comparison

Standard across consumer-facing industries; comparable as a percentage of revenue.

Metric ID: advertising

Historical Data

5 years
 FY'21FY'22FY'23FY'24FY'25
Value$893.00M$901.00M$1.08B$1.18B$1.02B
YoY Change—+0.9%+19.3%+10.1%-13.9%
Range$893.00M – $1.18B
CAGR+3.4%
Avg YoY Growth+4.1%
Median YoY Growth+5.5%

Frequently Asked Questions

What is Kimberly-Clark's advertising?
Kimberly-Clark (KMB) reported advertising of $255.00M in Q4 2025.
How has Kimberly-Clark's advertising changed year-over-year?
Kimberly-Clark's advertising decreased by 13.9% year-over-year, from $296.00M to $255.00M.
What is the long-term trend for Kimberly-Clark's advertising?
Over 4 years (2021 to 2025), Kimberly-Clark's advertising has grown at a 3.4% compound annual growth rate (CAGR), from $893.00M to $1.02B.
What does advertising mean?
The total money spent on marketing and advertising to attract customers.