Passenger ancillary sold separately — Total operating revenues
Southwest Airlines Passenger ancillary sold separately — Total operating revenues increased by 6.9% to $715.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 191.8%, from $245.00M to $715.00M. Over 4 years (FY 2021 to FY 2025), Passenger ancillary sold separately — Total operating revenues shows an upward trend with a 35.0% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase indicates successful upselling strategies and higher consumer demand for premium or personalized travel experiences, while a decrease may suggest pricing pressure or lower adoption of add-on services.
Detailed definition
This metric represents the total revenue generated from optional products and services purchased by passengers beyond th...
Peer comparison
Most major airlines report this as 'ancillary revenue' or 'other revenue,' and it is a primary focus for industry-wide margin expansion strategies.
luv_segment_passenger_ancillary_sold_separately_total_operating_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $145.00M | $163.00M | $165.00M | $147.00M | $180.00M | $192.00M | $216.00M | $198.00M | $237.00M | $238.00M | $252.00M | $233.00M | $273.00M | $262.00M | $261.00M | $245.00M | $309.00M | $612.00M | $669.00M | $715.00M |
| QoQ Change | — | +12.4% | +1.2% | -10.9% | +22.4% | +6.7% | +12.5% | -8.3% | +19.7% | +0.4% | +5.9% | -7.5% | +17.2% | -4.0% | -0.4% | -6.1% | +26.1% | +98.1% | +9.3% | +6.9% |
| YoY Change | — | — | — | — | +24.1% | +17.8% | +30.9% | +34.7% | +31.7% | +24.0% | +16.7% | +17.7% | +15.2% | +10.1% | +3.6% | +5.2% | +13.2% | +133.6% | +156.3% | +191.8% |
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Frequently Asked Questions
- What is Southwest Airlines's passenger ancillary sold separately — total operating revenues?
- Southwest Airlines (LUV) reported passenger ancillary sold separately — total operating revenues of $715.00M in Q1 2026.
- How has Southwest Airlines's passenger ancillary sold separately — total operating revenues changed year-over-year?
- Southwest Airlines's passenger ancillary sold separately — total operating revenues increased by 191.8% year-over-year, from $245.00M to $715.00M.
- What is the long-term trend for Southwest Airlines's passenger ancillary sold separately — total operating revenues?
- Over 4 years (2021 to 2025), Southwest Airlines's passenger ancillary sold separately — total operating revenues has grown at a 35.0% compound annual growth rate (CAGR), from $553.00M to $1.84B.
- What does passenger ancillary sold separately — total operating revenues mean?
- Total revenue earned from optional passenger services and upgrades purchased separately from the base ticket price.