Southwest Airlines Passenger loyalty - air transportation — Total operating revenues decreased by 12.2% to $688.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 14.0%, from $800.00M to $688.00M. Over 4 years (FY 2021 to FY 2025), Passenger loyalty - air transportation — Total operating revenues shows an upward trend with a 11.1% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
An increase suggests higher engagement with the loyalty program or more successful monetization of miles through credit card partnerships, while a decrease may indicate reduced program participation or lower demand for loyalty-linked financial products.
This metric represents the total gross revenue generated specifically from the airline's passenger loyalty program, incl...
Most major airlines report similar loyalty program revenues, often categorized as 'Other Revenue' or 'Loyalty Program Revenue,' which are typically high-margin compared to passenger ticket sales.
luv_segment_passenger_loyalty_air_transportation_total_operating_revenues| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $549.00M | $621.00M | $688.00M | $624.00M | $821.00M | $791.00M | $792.00M | $825.00M | $989.00M | $916.00M | $909.00M | $799.00M | $895.00M | $896.00M | $895.00M | $800.00M | $870.00M | $805.00M | $784.00M | $688.00M |
| QoQ Change | — | +13.1% | +10.8% | -9.3% | +31.6% | -3.7% | +0.1% | +4.2% | +19.9% | -7.4% | -0.8% | -12.1% | +12.0% | +0.1% | -0.1% | -10.6% | +8.8% | -7.5% | -2.6% | -12.2% |
| YoY Change | — | — | — | — | +49.5% | +27.4% | +15.1% | +32.2% | +20.5% | +15.8% | +14.8% | -3.2% | -9.5% | -2.2% | -1.5% | +0.1% | -2.8% | -10.2% | -12.4% | -14.0% |