Operating
Contract acquisition costs
Marriott International Contract acquisition costs increased by 18.0% to -$109.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.8%, from -$131.00M to -$109.00M. Over 2 years (FY 2023 to FY 2025), Contract acquisition costs shows a downward trend with a 40.1% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementCash Flow Statement
SectionOperating
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ3 2022
Last reportedQ1 2026May 6, 2026
How to read this metric
An increase suggests active expansion of the franchise or management portfolio, while a decrease may indicate a slowdown in new contract acquisition.
Detailed definition
These are costs incurred to obtain or fulfill contracts with customers that are capitalized and amortized over the life...
Peer comparison
Highly relevant for hotel franchisors and management companies focused on unit growth.
Metric ID:
operating_increase_decrease_in_capitalized_contract_costs_netHistorical Data
15 periods
| Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$41.00M | -$57.00M | -$58.00M | -$47.00M | -$29.00M | -$87.00M | -$80.00M | -$41.00M | -$135.00M | -$85.00M | -$131.00M | -$82.00M | -$88.00M | -$133.00M | -$109.00M |
| QoQ Change | — | -39.0% | -1.8% | +19.0% | +38.3% | -200.0% | +8.0% | +48.8% | -229.3% | +37.0% | -54.1% | +37.4% | -7.3% | -51.1% | +18.0% |
| YoY Change | — | — | — | — | +29.3% | -52.6% | -37.9% | +12.8% | -365.5% | +2.3% | -63.7% | -100.0% | +34.8% | -56.5% | +16.8% |
Range-$135.00M – -$29.00M
CAGR+32.2%
Avg YoY Growth-52.8%
Median YoY Growth-37.9%
Contract acquisition costs at Other Companies
Frequently Asked Questions
- What is Marriott International's contract acquisition costs?
- Marriott International (MAR) reported contract acquisition costs of -$109.00M in Q1 2026.
- How has Marriott International's contract acquisition costs changed year-over-year?
- Marriott International's contract acquisition costs increased by 16.8% year-over-year, from -$131.00M to -$109.00M.
- What is the long-term trend for Marriott International's contract acquisition costs?
- Over 2 years (2023 to 2025), Marriott International's contract acquisition costs has grown at a 40.1% compound annual growth rate (CAGR), from -$221.00M to -$434.00M.
- What does contract acquisition costs mean?
- Costs paid to secure long-term business contracts that are spread out over time.