Products & Services · Revenue

Advertising — Revenue

Meta Platforms, Inc. Advertising — Revenue increased by 32.9% to $55.02B in Q1 2026 compared to the prior quarter. This is a positive signal — higher values indicate stronger performance for this metric.

Analysis

StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ1 2016
Last reportedQ1 2026Apr 30, 2026
Rolls up toTotal Revenue

How to read this metric

An increase indicates growing advertiser demand, improved ad targeting effectiveness, or higher user engagement, while a decrease may signal a weakening advertising market or a loss of platform relevance.

Detailed definition

This metric represents the total gross income generated from the sale of advertising placements across a company's digit...

Peer comparison

Peers in the digital advertising space, such as Alphabet, Snap, and Pinterest, report similar revenue streams which are typically benchmarked by Average Revenue Per User (ARPU) and ad impression growth.

Metric ID: meta_segment_advertising_revenue

Historical Data

4 periods
 Q2 '21Q3 '21Q1 '25Q1 '26
Value$28.58B$28.28B$41.39B$55.02B
QoQ Change-1.1%+46.4%+32.9%
YoY Change+32.9%
Range$28.28B$55.02B
Avg YoY Growth+32.9%
Median YoY Growth+32.9%
Current Streak2 quarters growth

Frequently Asked Questions

What is Meta Platforms, Inc.'s advertising — revenue?
Meta Platforms, Inc. (META) reported advertising — revenue of $55.02B in Q1 2026.
What does advertising — revenue mean?
The total money earned from showing ads to users across the company's various apps and websites.