What is Altria Group's oral tobacco products — goodwill?

Altria Group (MO) reported oral tobacco products — goodwill of $5.08B in Q4 2025.

How has Altria Group's oral tobacco products — goodwill changed year-over-year?

Altria Group's oral tobacco products — goodwill decreased by 0.0% year-over-year, from $5.08B to $5.08B.

What does oral tobacco products — goodwill mean?

The value of intangible assets like brand reputation acquired through past business purchases in the oral tobacco segment.

Business Segments · Goodwill

Oral Tobacco Products — Goodwill

Altria Group Oral Tobacco Products — Goodwill remained flat by 0.0% to $5.08B in Q4 2025 compared to the prior quarter. Year-over-year, this metric was flat by 0.0%, from $5.08B to $5.08B.

Analysis

StatementSegment

CategoryCapital Allocation

SignalContext dependent

VolatilityStable

First reportedQ4 2019

Last reportedQ4 2025

Rolls up toGoodwill

How to read this metric

An increase suggests recent acquisitions, while a decrease indicates potential impairment of the segment's long-term value.

Detailed definition

Represents the excess of the purchase price over the fair value of identifiable net assets acquired in business combinat...

Peer comparison

Standard across consumer goods companies; peers typically report this as part of segment-level intangible assets.

Metric ID: mo_segment_oral_tobacco_products_goodwill

Historical Data

12 periods

	Q4 '21	Q4 '22	Q2 '23	Q3 '23	Q4 '23	Q2 '24	Q3 '24	Q4 '24	Q1 '25	Q2 '25	Q3 '25	Q4 '25
Value	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B	$5.08B
QoQ Change	—	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%	+0.0%
YoY Change	—	+0.0%	—	—	+0.0%	+0.0%	+0.0%	+0.0%	—	+0.0%	+0.0%	+0.0%

Range$5.08B – $5.08B

CAGR+0.0%

Avg YoY Growth+0.0%

Median YoY Growth+0.0%

Current Streak11+ quarters growth

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Frequently Asked Questions

What is Altria Group's oral tobacco products — goodwill?: Altria Group (MO) reported oral tobacco products — goodwill of $5.08B in Q4 2025.
How has Altria Group's oral tobacco products — goodwill changed year-over-year?: Altria Group's oral tobacco products — goodwill decreased by 0.0% year-over-year, from $5.08B to $5.08B.
What does oral tobacco products — goodwill mean?: The value of intangible assets like brand reputation acquired through past business purchases in the oral tobacco segment.