Nasdaq, Inc. Sales & Marketing decreased by 16.7% to $20.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 42.9%, from $14.00M to $20.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 3.3% CAGR.
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $9.00M | $12.00M | $26.00M | $10.00M | $11.00M | $10.00M | $20.00M | $9.00M | $9.00M | $12.00M | $17.00M | $11.00M | $12.00M | $11.00M | $20.00M | $14.00M | $14.00M | $13.00M | $24.00M | $20.00M |
| QoQ Change | — | +33.3% | +116.7% | -61.5% | +10.0% | -9.1% | +100.0% | -55.0% | +0.0% | +33.3% | +41.7% | -35.3% | +9.1% | -8.3% | +81.8% | -30.0% | +0.0% | -7.1% | +84.6% | -16.7% |
| YoY Change | — | — | — | — | +22.2% | -16.7% | -23.1% | -10.0% | -18.2% | +20.0% | -15.0% | +22.2% | +33.3% | -8.3% | +17.6% | +27.3% | +16.7% | +18.2% | +20.0% | +42.9% |