What is Natera, Inc.'s accrued marketing and advertising expenses?

Natera, Inc. (NTRA) reported accrued marketing and advertising expenses of $27.62M in Q1 2026.

What does accrued marketing and advertising expenses mean?

Money owed to vendors for marketing and advertising services already received.

Accrued Marketing and Advertising Expenses

Natera, Inc. Accrued Marketing and Advertising Expenses increased by 36.6% to $27.62M in Q1 2026 compared to the prior quarter.

Analysis

StatementBalance Sheet Statement

SectionCurrent Liabilities

CategoryEfficiency

SignalContext dependent

VolatilityModerate

First reportedQ4 2014

Last reportedQ1 2026

How to read this metric

An increase may indicate aggressive promotional activity or a delay in vendor payments, while a decrease suggests reduced marketing spend or faster settlement of obligations.

Detailed definition

This represents the financial obligation for marketing and advertising services that have been rendered but not yet invo...

Peer comparison

Varies significantly by industry; consumer goods companies typically maintain higher balances due to continuous brand investment.

Metric ID: accrued_marketing_advertising

Historical Data

2 periods

	Q4 '25	Q1 '26
Value	$20.22M	$27.62M
QoQ Change	—	+36.6%

Range$20.22M – $27.62M

Frequently Asked Questions

What is Natera, Inc.'s accrued marketing and advertising expenses?: Natera, Inc. (NTRA) reported accrued marketing and advertising expenses of $27.62M in Q1 2026.
What does accrued marketing and advertising expenses mean?: Money owed to vendors for marketing and advertising services already received.