Restaurant Brands International Accrued Marketing and Advertising Expenses decreased by 15.9% to $37.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric declined by 21.3%, from $47.00M to $37.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows a downward trend with a -5.7% CAGR.
An increase may indicate aggressive promotional activity or a delay in vendor payments, while a decrease suggests reduced marketing spend or faster settlement of obligations.
This represents the financial obligation for marketing and advertising services that have been rendered but not yet invo...
Varies significantly by industry; consumer goods companies typically maintain higher balances due to continuous brand investment.
accrued_marketing_advertising| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $55.00M | $55.00M | $43.00M | $37.00M | $30.00M | $45.00M | $37.00M | $43.00M | $50.00M | $55.00M | $58.00M | $45.00M | $51.00M | $48.00M | $35.00M | $47.00M | $62.00M | $68.00M | $44.00M | $37.00M |
| QoQ Change | — | +0.0% | -21.8% | -14.0% | -18.9% | +50.0% | -17.8% | +16.2% | +16.3% | +10.0% | +5.5% | -22.4% | +13.3% | -5.9% | -27.1% | +34.3% | +31.9% | +9.7% | -35.3% | -15.9% |
| YoY Change | — | — | — | — | -45.5% | -18.2% | -14.0% | +16.2% | +66.7% | +22.2% | +56.8% | +4.7% | +2.0% | -12.7% | -39.7% | +4.4% | +21.6% | +41.7% | +25.7% | -21.3% |