Restaurant Brands International Indefinite-Lived Intangible Assets decreased by 0.8% to $10.46B in Q1 2026 compared to the prior quarter. This decline may warrant attention — for this metric, higher values are generally preferred.
An increase suggests successful brand acquisitions or strengthening of brand equity, while a decrease may indicate impairment charges or divestitures.
These are non-physical assets, such as iconic brand names or trademarks, that are expected to generate cash flows for an...
High for consumer staples companies with strong global brand portfolios like PepsiCo or Nestlé.
indefinite_lived_intangible_assets| Q4 '25 | Q1 '26 | |
|---|---|---|
| Value | $10.54B | $10.46B |
| QoQ Change | — | -0.8% |
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| TH | $6.24B | $6.31B | $5.97B | $5.97B | $6.27B | $6.15B | $6.22B | $6.15B |
| BK | $2.09B | $2.11B | $2.07B | $2.09B | $2.15B | $2.15B | $2.15B | $2.14B |
| PLK | $1.36B | $1.36B | $1.36B | $1.36B | $1.36B | $1.36B | $1.36B | $1.36B |
| FHS | — | — | $816.00M | $816.00M | $816.00M | $816.00M | $816.00M | $816.00M |
| Total | — | — | — | — | — | — | $10.54B | $10.46B |
Firehouse Subs brand was previously reported and has since been discontinued or reclassified. Only currently active segments are shown in the chart.