Discontinued — last reported Q4 '24

Operating Expenses

Advertising

RB Global Advertising remained flat by 0.0% to $2.40M in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 9.4%, from $2.65M to $2.40M. Over 4 years (FY 2021 to FY 2025), Advertising shows relatively stable performance with a 2.2% CAGR.

Analysis

StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2013
Last reportedQ4 2024

How to read this metric

Higher spending may signal aggressive growth strategies or competitive defense, while lower spending may indicate cost-cutting or high brand maturity.

Detailed definition

This represents the total costs incurred for advertising, marketing, and promotional activities aimed at building brand...

Peer comparison

A standard operating expense line item for consumer packaged goods (CPG) and retail companies.

Metric ID: advertising

Historical Data

5 years
 FY'21FY'22FY'23FY'24FY'25
Value$8.80M$9.90M$9.40M$10.60M$9.60M
YoY Change—+12.5%-5.1%+12.8%-9.4%
Range$8.80M – $10.60M
CAGR+2.2%
Avg YoY Growth+2.7%
Median YoY Growth+3.7%

Frequently Asked Questions

What is RB Global's advertising?
RB Global (RBA) reported advertising of $2.40M in Q4 2025.
How has RB Global's advertising changed year-over-year?
RB Global's advertising decreased by 9.4% year-over-year, from $2.65M to $2.40M.
What is the long-term trend for RB Global's advertising?
Over 4 years (2021 to 2025), RB Global's advertising has grown at a 2.2% compound annual growth rate (CAGR), from $8.80M to $9.60M.
What does advertising mean?
Total spending on advertising and promotional campaigns to support brand growth.