What is Roku, Inc.'s marketing and selling?

Roku, Inc. (ROKU) reported marketing and selling of $79.77M in Q1 2026.

How has Roku, Inc.'s marketing and selling changed year-over-year?

Roku, Inc.'s marketing and selling increased by 51.6% year-over-year, from $52.63M to $79.77M.

What is the long-term trend for Roku, Inc.'s marketing and selling?

Over 4 years (2021 to 2025), Roku, Inc.'s marketing and selling has grown at a 19.2% compound annual growth rate (CAGR), from $47.43M to $95.89M.

Non-Current Liabilities

Marketing and selling

Roku, Inc. Marketing and selling decreased by 16.8% to $79.77M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 51.6%, from $52.63M to $79.77M. Over 4 years (FY 2021 to FY 2025), Marketing and selling shows an upward trend with a 19.2% CAGR.

Analysis

StatementBalance Sheet Statement

SectionNon-Current Liabilities

First reportedQ4 2021

Last reportedQ1 2026May 1, 2026

Metric ID: non_current_liabilities_accrued_marketing_costs_current

Historical Data

18 periods

	Q4 '21	Q1 '22	Q2 '22	Q3 '22	Q4 '22	Q1 '23	Q2 '23	Q3 '23	Q4 '23	Q1 '24	Q2 '24	Q3 '24	Q4 '24	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26
Value	$47.43M	$67.39M	$55.32M	$56.02M	$163.37M	$50.47M	$82.71M	$153.89M	$147.85M	$54.28M	$53.60M	$65.75M	$112.00M	$52.63M	$80.40M	$104.99M	$95.89M	$79.77M
QoQ Change	—	+42.1%	-17.9%	+1.3%	+191.6%	-69.1%	+63.9%	+86.1%	-3.9%	-63.3%	-1.3%	+22.7%	+70.3%	-53.0%	+52.8%	+30.6%	-8.7%	-16.8%
YoY Change	—	—	—	—	+244.5%	-25.1%	+49.5%	+174.7%	-9.5%	+7.5%	-35.2%	-57.3%	-24.2%	-3.0%	+50.0%	+59.7%	-14.4%	+51.6%

Range$47.43M – $163.37M

CAGR+13.0%

Avg YoY Growth+33.5%

Median YoY Growth+2.3%

Current Streak2 quarters decline

Frequently Asked Questions

What is Roku, Inc.'s marketing and selling?: Roku, Inc. (ROKU) reported marketing and selling of $79.77M in Q1 2026.
How has Roku, Inc.'s marketing and selling changed year-over-year?: Roku, Inc.'s marketing and selling increased by 51.6% year-over-year, from $52.63M to $79.77M.
What is the long-term trend for Roku, Inc.'s marketing and selling?: Over 4 years (2021 to 2025), Roku, Inc.'s marketing and selling has grown at a 19.2% compound annual growth rate (CAGR), from $47.43M to $95.89M.