Products & Services · Total Cost of Revenue
Device — Total Cost of Revenue
Roku, Inc. Device — Total Cost of Revenue decreased by 14.0% to $136.80M in Q1 2026 compared to the prior quarter. This is a positive signal — lower values indicate better performance for this metric.
Analysis
StatementSegment
CategoryEfficiency
SignalLower is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 1, 2026
Rolls up toTotal Cost of Revenue
How to read this metric
An increase relative to revenue suggests margin compression, while a decrease relative to revenue indicates improved supply chain efficiency or economies of scale.
Detailed definition
This represents the direct costs associated with producing and delivering hardware products, including manufacturing, sh...
Peer comparison
Comparable to cost of goods sold for hardware segments in consumer electronics companies.
Metric ID:
roku_segment_device_total_cost_of_revenueHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $159.12M | $136.80M |
| QoQ Change | — | -14.0% |
| YoY Change | — | -14.0% |
Range$136.80M – $159.12M
Avg YoY Growth-14.0%
Median YoY Growth-14.0%
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Frequently Asked Questions
- What is Roku, Inc.'s device — total cost of revenue?
- Roku, Inc. (ROKU) reported device — total cost of revenue of $136.80M in Q1 2026.
- What does device — total cost of revenue mean?
- The total direct costs incurred to manufacture and distribute the company's hardware products.