Ulta Beauty is a leading specialty beauty retailer that provides a comprehensive destination for cosmetics, fragrance, skin care, hair care, and wellness products. The company differentiates itself through a unique 'All Things Beauty' model that integrates prestige, mass, and professional brands alongside in-store salon services under one roof.
Based on Q1 2026 · FQ4 FY2026 filing
The largest category offering a wide variety of prestige and mass-market makeup products for face, eyes, lips, and nails.
Tarte, IT Cosmetics, Too Faced, NYX, e.l.f., Clinique, MAC
Beauty enthusiasts, Gen Z and Millennial consumers, Prestige shoppers, Mass-market shoppers
A high-growth segment featuring clinical and natural skincare solutions, body care, and a broad portfolio of designer and celebrity fragrances.
The Ordinary, Drunk Elephant, La Roche-Posay, Chanel, Dior, Ariana Grande Fragrance
Wellness-focused consumers, Luxury fragrance buyers, Dermatology-conscious shoppers
Offers professional-grade hair care formulations, styling products, and high-end electrical tools for home use.
Redken, Matrix, Living Proof, Dyson, Shark, Ouai
Professional salon clients, Home styling enthusiasts
In-store professional beauty services provided by licensed stylists and estheticians to drive foot traffic and customer loyalty.
Hair styling, Hair coloring, Brow services, Facial treatments, Makeup application
Service-oriented beauty consumers, Loyalty program members
Ulta Beauty is the largest specialized beauty retailer in the United States, leveraging a unique cross-category assortment and a highly successful loyalty program.
United States
Mass-market consumers, Prestige beauty consumers, Professional stylists
Global beauty brand manufacturers, Third-party logistics providers, Real estate developers, Cosmetic ingredient suppliers
Individual retail consumers, Salon service clients
Ulta Salon, Cosmetics & Fragrance, Inc.
Primary operating entity
Common questions about Ulta Beauty, Inc.
Ulta Beauty is a leading specialty beauty retailer that provides a comprehensive destination for cosmetics, fragrance, skin care, hair care, and wellness products. The company differentiates itself through a unique 'All Things Beauty' model that integrates prestige, mass, and professional brands alongside in-store salon services under one roof.
Ulta Beauty, Inc. (ULTA) has a market capitalization of $20.9B and trades on NASDAQ.
Ulta Beauty, Inc. generated $12.4B in trailing twelve-month revenue with net income of $1.2B, representing a net margin of 9.3%. Gross margin stands at 39.1%, with free cash flow of $1.1B. These figures are based on the Q1 2026 filing.
Ulta Beauty, Inc.'s key competitors include Macy's, The Estee Lauder Companies Inc. Class A, Walmart, and others. These companies compete in similar markets and product categories.
Ulta Beauty, Inc. has approximately 56,000 employees.