Current Liabilities
Accrued Marketing and Advertising Expenses
Adobe Accrued Marketing and Advertising Expenses decreased by 9.1% to $179.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.2%, from $161.00M to $179.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 8.0% CAGR.
Analysis
StatementBalance Sheet Statement
SectionCurrent Liabilities
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2014
Last reportedQ1 2026
How to read this metric
An increase may indicate aggressive promotional activity or a delay in vendor payments, while a decrease suggests reduced marketing spend or faster settlement of obligations.
Detailed definition
This represents the financial obligation for marketing and advertising services that have been rendered but not yet invo...
Peer comparison
Varies significantly by industry; consumer goods companies typically maintain higher balances due to continuous brand investment.
Metric ID:
accrued_marketing_advertisingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $129.00M | $98.00M | $96.00M | $127.00M | $104.00M | $118.00M | $154.00M | $134.00M | $120.00M | $126.00M | $132.00M | $125.00M | $125.00M | $149.00M | $176.00M | $161.00M | $170.00M | $191.00M | $197.00M | $179.00M |
| QoQ Change | — | -24.0% | -2.0% | +32.3% | -18.1% | +13.5% | +30.5% | -13.0% | -10.4% | +5.0% | +4.8% | -5.3% | +0.0% | +19.2% | +18.1% | -8.5% | +5.6% | +12.4% | +3.1% | -9.1% |
| YoY Change | — | — | — | — | -19.4% | +20.4% | +60.4% | +5.5% | +15.4% | +6.8% | -14.3% | -6.7% | +4.2% | +18.3% | +33.3% | +28.8% | +36.0% | +28.2% | +11.9% | +11.2% |
Range$96.00M – $197.00M
CAGR+7.1%
Avg YoY Growth+15.0%
Median YoY Growth+13.7%
Accrued Marketing and Advertising Expenses at Other Companies
Frequently Asked Questions
- What is Adobe's accrued marketing and advertising expenses?
- Adobe (ADBE) reported accrued marketing and advertising expenses of $179.00M in Q4 2025.
- How has Adobe's accrued marketing and advertising expenses changed year-over-year?
- Adobe's accrued marketing and advertising expenses increased by 11.2% year-over-year, from $161.00M to $179.00M.
- What is the long-term trend for Adobe's accrued marketing and advertising expenses?
- Over 5 years (2020 to 2025), Adobe's accrued marketing and advertising expenses has grown at a 8.0% compound annual growth rate (CAGR), from $134.00M to $197.00M.
- What does accrued marketing and advertising expenses mean?
- Money owed to vendors for marketing and advertising services already received.