Discontinued — last reported Q3 '17

Business Segments · Goodwill

Digital Marketing — Goodwill

Analysis

StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityStable
First reportedQ3 2013
Last reportedQ3 2017
Rolls up toGoodwill

How to read this metric

A significant increase indicates recent M&A activity, while a decrease suggests impairment charges due to underperforming acquisitions.

Detailed definition

This represents the cumulative excess of the purchase price over the fair value of net identifiable assets acquired for...

Peer comparison

Standard for acquisitive software companies; high goodwill relative to assets is common in the tech sector.

Metric ID: adbe_segment_digital_marketing_goodwill

Frequently Asked Questions

What does digital marketing — goodwill mean?
The total premium paid for acquisitions within the Digital Experience segment that remains on the balance sheet.