Discontinued — last reported Q3 '17
Business Segments · Goodwill Acquired
Digital Marketing — Goodwill Acquired
Analysis
StatementSegment
CategoryCapital Allocation
SignalContext dependent
VolatilityVolatile
First reportedQ4 2013
Last reportedQ3 2017
How to read this metric
An increase indicates active inorganic growth and investment in expanding the segment's market footprint.
Detailed definition
This metric tracks the amount of goodwill added to the Digital Experience segment's balance sheet specifically from new...
Peer comparison
Highly variable across periods depending on the company's M&A cycle; comparable to acquisition spend in tech peers.
Metric ID:
adbe_segment_digital_marketing_goodwill_acquired_during_periodSimilar Metrics at Other Companies
Frequently Asked Questions
- What does digital marketing — goodwill acquired mean?
- The value of goodwill added to the Digital Experience segment from new acquisitions during the current period.