Non-Current Liabilities
Marketing and selling
Adobe Marketing and selling decreased by 9.1% to $179.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 11.2%, from $161.00M to $179.00M. Over 5 years (FY 2020 to FY 2025), Marketing and selling shows an upward trend with a 8.0% CAGR.
Analysis
StatementBalance Sheet Statement
SectionNon-Current Liabilities
First reportedQ4 2025
Last reportedQ1 2026
Metric ID:
non_current_liabilities_accrued_marketing_costs_currentHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $129.00M | $98.00M | $96.00M | $127.00M | $104.00M | $118.00M | $154.00M | $134.00M | $120.00M | $126.00M | $132.00M | $125.00M | $125.00M | $149.00M | $176.00M | $161.00M | $170.00M | $191.00M | $197.00M | $179.00M |
| QoQ Change | — | -24.0% | -2.0% | +32.3% | -18.1% | +13.5% | +30.5% | -13.0% | -10.4% | +5.0% | +4.8% | -5.3% | +0.0% | +19.2% | +18.1% | -8.5% | +5.6% | +12.4% | +3.1% | -9.1% |
| YoY Change | — | — | — | — | -19.4% | +20.4% | +60.4% | +5.5% | +15.4% | +6.8% | -14.3% | -6.7% | +4.2% | +18.3% | +33.3% | +28.8% | +36.0% | +28.2% | +11.9% | +11.2% |
Range$96.00M – $197.00M
CAGR+7.1%
Avg YoY Growth+15.0%
Median YoY Growth+13.7%
Marketing and selling at Other Companies
Frequently Asked Questions
- What is Adobe's marketing and selling?
- Adobe (ADBE) reported marketing and selling of $179.00M in Q4 2025.
- How has Adobe's marketing and selling changed year-over-year?
- Adobe's marketing and selling increased by 11.2% year-over-year, from $161.00M to $179.00M.
- What is the long-term trend for Adobe's marketing and selling?
- Over 5 years (2020 to 2025), Adobe's marketing and selling has grown at a 8.0% compound annual growth rate (CAGR), from $134.00M to $197.00M.