Operating Expenses
Sales & Marketing
Applied Materials Sales & Marketing increased by 4.7% to $222.00M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 7.8%, from $206.00M to $222.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 8.9% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q1 '21 | Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $148.00M | $159.00M | $155.00M | $167.00M | $173.00M | $180.00M | $183.00M | $197.00M | $194.00M | $193.00M | $192.00M | $207.00M | $209.00M | $205.00M | $215.00M | $206.00M | $216.00M | $224.00M | $212.00M | $222.00M |
| QoQ Change | — | +7.4% | -2.5% | +7.7% | +3.6% | +4.0% | +1.7% | +7.7% | -1.5% | -0.5% | -0.5% | +7.8% | +1.0% | -1.9% | +4.9% | -4.2% | +4.9% | +3.7% | -5.4% | +4.7% |
| YoY Change | — | — | — | — | +16.9% | +13.2% | +18.1% | +18.0% | +12.1% | +7.2% | +4.9% | +5.1% | +7.7% | +6.2% | +12.0% | -0.5% | +3.3% | +9.3% | -1.4% | +7.8% |
Range$148.00M – $224.00M
CAGR+8.9%
Avg YoY Growth+8.7%
Median YoY Growth+7.7%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Applied Materials's sales & marketing?
- Applied Materials (AMAT) reported sales & marketing of $222.00M in Q4 2025.
- How has Applied Materials's sales & marketing changed year-over-year?
- Applied Materials's sales & marketing increased by 7.8% year-over-year, from $206.00M to $222.00M.
- What is the long-term trend for Applied Materials's sales & marketing?
- Over 4 years (2021 to 2025), Applied Materials's sales & marketing has grown at a 8.9% compound annual growth rate (CAGR), from $609.00M to $858.00M.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.