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Applied Materials AMAT Sales & Marketing

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Other financials

Income statement

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Revenue$7.9B+11.4%
Gross profit$3.9B+13.3%
Operating income$2.5B+16.3%
Net income$2.8B+31.3%
EPS (diluted)$3.51+33.5%

Balance sheet

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Cash & equivalents$1.5B+4.0%
Total debt$7.3B+9.0%
Total equity$23.9B+26.1%
Total assets$40.3B+19.8%

Cash flow

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Operating cash flow$845.0M-46.2%
CapEx$635.0M+24.5%
Free cash flow$210.0M-80.2%

Valuation

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Market cap$574.03B+225%
Enterprise value$579.8B+218%
P/E67.5×+41.3×
P/S19.8×+13.5×

Profitability

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Gross margin49%+0.8pp
Operating margin28.6%-1.1pp
Net margin29.3%+5.3pp
FCF margin18.4%-2.5pp

Returns & leverage

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Return on equity39.7%+3.3pp
Debt / equity0.3×0.0×
Current ratio2.5×0.0×

Where this comes from

Reported directly by Applied Materials in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Applied Materials’s 10-Q, filed May 21, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Applied Materials's sales & marketing?
Applied Materials (AMAT) reported sales & marketing of $233M in Q1 2026.
How has Applied Materials's sales & marketing changed year-over-year?
Applied Materials's sales & marketing increased by 7.9% year-over-year, from $216M to $233M.
What is the long-term trend for Applied Materials's sales & marketing?
Over 4 years (2021 to 2025), Applied Materials's sales & marketing has grown at a 8.9% compound annual growth rate (CAGR), from $609M to $858M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.