Screener
AppFolio APPF Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by AppFolio in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: AppFolio’s 10-Q, filed July 23, 2026.
- Filed
- Jul 23, 2026, 4:10 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001433195-26-000058
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Revenue | $281,124 | $235,575 | $543,338 | $453,277 |
| Costs and operating expenses: | ||||
| Cost of revenue (exclusive of depreciation and amortization)(1) | 102,595 | 83,827 | 197,570 | 163,325 |
| Sales and marketing(1) | 43,944 | 36,776 | 81,445 | 67,833 |
| Research and product development(1) | 50,997 | 46,674 | 100,626 | 90,432 |
| General and administrative(1) | 25,626 | 21,936 | 49,967 | 45,287 |
| Depreciation and amortization | 4,985 | 5,850 | 10,005 | 12,105 |
| Total costs and operating expenses | 228,147 | 195,063 | 439,613 | 378,982 |
Item 1. Condensed Consolidated Financial Statements (Unaudited)
FAQ
- What is AppFolio's sales & marketing?
- AppFolio (APPF) reported sales & marketing of $43.94M in Q2 2026.
- How has AppFolio's sales & marketing changed year-over-year?
- AppFolio's sales & marketing increased by 19.5% year-over-year, from $36.78M to $43.94M.
- What is the long-term trend for AppFolio's sales & marketing?
- Over 4 years (2021 to 2025), AppFolio's sales & marketing has grown at a 18.4% compound annual growth rate (CAGR), from $73.2M to $143.9M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
Ask your AI about AppFolio's sales & marketing.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude