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Where this comes from
Reported directly by PAR Technology in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: PAR Technology’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 5:24 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000708821-26-000103
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Total cost of sales | 76,827 | 61,412 | 146,299 | 116,929 |
| Gross margin | 56,583 | 50,992 | 111,084 | 99,334 |
| Operating expenses: | ||||
| Sales and marketing | 11,564 | 12,274 | 23,849 | 24,056 |
| General and administrative | 26,288 | 31,697 | 56,984 | 60,981 |
| Research and development | 22,507 | 20,934 | 44,482 | 40,701 |
| Amortization of identifiable intangible assets | 3,725 | 3,394 | 7,156 | 6,653 |
| Intangible asset impairment loss | 5,400 | — | 5,400 | — |
Item 1. FINANCIAL STATEMENTS (unaudited)
FAQ
- What is PAR Technology's sales & marketing?
- PAR Technology (PAR) reported sales & marketing of $11.56M in Q2 2026.
- How has PAR Technology's sales & marketing changed year-over-year?
- PAR Technology's sales & marketing decreased by 5.8% year-over-year, from $12.27M to $11.56M.
- What is the long-term trend for PAR Technology's sales & marketing?
- Over 4 years (2021 to 2025), PAR Technology's sales & marketing has grown at a 19.3% compound annual growth rate (CAGR), from $24.17M to $48.91M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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