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Shift4 Payments FOUR Sales & Marketing

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Segments

By segment

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Reportable Segment$11M+57.1%

Other financials

Income statement

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Revenue$1.1B+32.2%
Gross profit$392.0M+52.5%
Operating income$50.0M+100%
Net income$15.0M-11.8%
EPS (diluted)-$0.01-105%

Balance sheet

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Cash & equivalents--100%
Total debt$4.6B+59.0%
Total equity$1.7B+105%
Total assets$8.8B+75.0%

Cash flow

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Operating cash flow$134.0M+39.6%
CapEx$6.0M+500%
Free cash flow$128.0M+34.7%

Valuation

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Market cap$3.07B-36.4%
P/E26.2×+4.9×
P/S0.7×-0.7×

Profitability

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Gross margin35.1%+5.1pp
Operating margin8.4%+1.2pp
Net margin2.6%-3.9pp
FCF margin14.8%+1.1pp

Returns & leverage

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Return on equity9.5%-21.1pp
Debt / equity2.8×-0.8×
Current ratio1.2×-0.1×

Where this comes from

Reported directly by Shift4 Payments in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Shift4 Payments’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Shift4 Payments's sales & marketing?
Shift4 Payments (FOUR) reported sales & marketing of $11M in Q1 2026.
How has Shift4 Payments's sales & marketing changed year-over-year?
Shift4 Payments's sales & marketing increased by 57.1% year-over-year, from $7M to $11M.
What is the long-term trend for Shift4 Payments's sales & marketing?
Over 4 years (2021 to 2025), Shift4 Payments's sales & marketing has grown at a 2.8% compound annual growth rate (CAGR), from $28.9M to $32.3M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.