What is Bally's's prepaid marketing?

Bally's (BALY) reported prepaid marketing of $13.24M in Q1 2026.

How has Bally's's prepaid marketing changed year-over-year?

Bally's's prepaid marketing increased by 7.4% year-over-year, from $12.33M to $13.24M.

What is the long-term trend for Bally's's prepaid marketing?

Over 4 years (2021 to 2025), Bally's's prepaid marketing has grown at a 7.6% compound annual growth rate (CAGR), from $10.07M to $13.52M.

Bally's BALY Prepaid marketing

Other financials

Income statement

See full

Revenue$755.7M+105%

Operating income$91.6M+5,161%

Net income-$161.9M-569%

EPS (diluted)-$2.69-572%

Balance sheet

See full

Cash & equivalents$653.4M+183%

Total debt$6.8B+23.0%

Total equity$791.3M-0.6%

Total assets$10.9B+45.9%

Cash flow

See full

Operating cash flow-$145.0M-445%

CapEx$38.9M+27.6%

Free cash flow-$183.9M-1,693%

Valuation

See full

Market cap$707.8M+45.9%

Enterprise value$6.88B+18.6%

P/S0.2×-0.1×

Profitability

See full

Operating margin-4.2%-1.4pp

Net margin-25.3%+31.2pp

FCF margin-12%—

Returns & leverage

See full

Return on equity-144%-434pp

Debt / equity8.6×+1.7×

Current ratio1.1×+0.4×

Where this comes from

Reported directly by Bally's in its filing.

Tagged under the XBRL concept baly:PrepaidMarketingCurrent.

The official record: Bally's’s 10-Q, filed May 18, 2026, on SEC EDGAR. View the filing →

Ask your AI about Bally's's prepaid marketing.

Connect your AI assistant and see it in context, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Bally's's prepaid marketing?: Bally's (BALY) reported prepaid marketing of $13.24M in Q1 2026.
How has Bally's's prepaid marketing changed year-over-year?: Bally's's prepaid marketing increased by 7.4% year-over-year, from $12.33M to $13.24M.
What is the long-term trend for Bally's's prepaid marketing?: Over 4 years (2021 to 2025), Bally's's prepaid marketing has grown at a 7.6% compound annual growth rate (CAGR), from $10.07M to $13.52M.