Brown-Forman Corporation BF.A Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Brown-Forman Corporation in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Brown-Forman Corporation’s 10-K, filed June 12, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Brown-Forman Corporation's advertising?
- Brown-Forman Corporation (BF.A) reported advertising of $96M in Q1 2026.
- How has Brown-Forman Corporation's advertising changed year-over-year?
- Brown-Forman Corporation's advertising decreased by 10.3% year-over-year, from $107M to $96M.
- What is the long-term trend for Brown-Forman Corporation's advertising?
- Over 5 years (2021 to 2026), Brown-Forman Corporation's advertising has grown at a 3.0% compound annual growth rate (CAGR), from $399M to $462M.
- What does advertising mean?
- The amount spent on marketing, advertising, and promotional activities to attract customers.
- How do you interpret advertising?
- Higher spending may signal an aggressive growth strategy or a response to competition, while lower spending might indicate cost-cutting or high brand maturity.
- How does advertising compare across companies?
- Common in consumer goods and retail; varies significantly based on brand strategy and market lifecycle.