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Booking Holdings Inc. BKNG Sales and other expenses

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Segments

By segment

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Reportable Segment$818M+16.5%

Other financials

Income statement

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Revenue$5.5B+16.2%
Operating income$1.3B+19.7%
Net income$1.1B+225%
EPS (diluted)$1.36+240%

Balance sheet

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Cash & equivalents$16.0B+2.9%
Total debt$18.9B+14.8%
Total equity-$8.7B-42.7%
Total assets$27.7B+1.9%

Cash flow

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Operating cash flow$3.2B-2.1%
CapEx$107.0M-11.6%
Free cash flow$3.1B-1.7%

Valuation

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Market cap$155.55B-13.3%
Enterprise value$158.47B-12.4%
P/E25.3×-12.0×
P/S5.6×-1.6×

Profitability

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Gross margin98.1%
Operating margin32.6%+0.1pp
Net margin22.2%-0.4pp
FCF margin32.6%-2.6pp

Returns & leverage

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Return on equity147.8%+136pp
Debt / equity11.8×+9.5×
Current ratio1.1×-0.2×

Where this comes from

Reported directly by Booking Holdings Inc. in its filing.

Tagged under the XBRL concept bkng:Salesandotherexpenses.

The source filing: Booking Holdings Inc.’s 10-Q, filed April 28, 2026.

Filed
Apr 28, 2026, 5:12 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001075531-26-000025
Line itemThree Months Ended March 31, 20262025
Total revenues5,5324,762
Operating expenses:
Marketing expenses2,0681,777
Sales and other expenses804702
Personnel, including stock-based compensation of $141 and $142, respectively893693
General and administrative100142
Information technology240200
Depreciation and amortization131154

Item 1. Financial Statements

FAQ

What is Booking Holdings Inc.'s sales and other expenses?
Booking Holdings Inc. (BKNG) reported sales and other expenses of $804M in Q1 2026.
How has Booking Holdings Inc.'s sales and other expenses changed year-over-year?
Booking Holdings Inc.'s sales and other expenses increased by 14.5% year-over-year, from $702M to $804M.
What is the long-term trend for Booking Holdings Inc.'s sales and other expenses?
Over 4 years (2021 to 2025), Booking Holdings Inc.'s sales and other expenses has grown at a 37.0% compound annual growth rate (CAGR), from $979M to $3.45B.
What does sales and other expenses mean?
Sales and other expenses represent the operational costs directly associated with supporting transaction processing, customer service, and general sales support. These costs reflect the variable overhead required to maintain the company's service infrastructure.

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