Brand Engagement Network, Inc. BNAI Impairment Of Deferred Customer Acquisition Costs
Impairment Of Deferred Customer Acquisition Costs at other companies
Other financials
Where this comes from
Reported directly by Brand Engagement Network, Inc. in its filing.
Tagged under the XBRL concept BNAI:ImpairmentOfDeferredCustomerAcquisitionCosts.
The official record: Brand Engagement Network, Inc.’s 10-K, filed April 16, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Brand Engagement Network, Inc.'s impairment of deferred customer acquisition costs?
- Brand Engagement Network, Inc. (BNAI) reported impairment of deferred customer acquisition costs of $3.37M in Q4 2024.
- What does impairment of deferred customer acquisition costs mean?
- Reflects the non-cash expense recognized when the carrying value of deferred costs associated with acquiring customers exceeds their recoverable value. This adjustment indicates a potential decline in the expected future economic benefits from customer contracts. It is a critical measure for assessing the quality and long-term viability of customer acquisition investments.