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Cracker Barrel Old Country Store CBRL Business Segments — Advertising Expense
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Where this comes from
Reported directly by Cracker Barrel Old Country Store in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Cracker Barrel Old Country Store’s 10-Q, filed June 9, 2026.
- Filed
- Jun 9, 2026, 4:05 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-071825
| Line item | Quarter Ended / May 01, 2026 | Quarter Ended / May 02, 2025 | Nine Months Ended / May 01, 2026 | Nine Months Ended / May 02, 2025 |
|---|---|---|---|---|
| Retail cost of goods sold (exclusive of depreciation and rent) | 69,141 | 69,384 | 246,889 | 256,140 |
| Labor and other related expenses | 302,083 | 304,781 | 919,110 | 938,342 |
| Other store operating expenses (a) | 93,391 | 96,951 | 290,266 | 295,630 |
| Advertising expense | 23,100 | 29,658 | 88,583 | 87,273 |
| Store-level supplies expense | 25,847 | 27,662 | 85,578 | 91,642 |
| Store-level maintenance expense | 30,030 | 29,467 | 101,156 | 91,264 |
| Store-level utilities expense | 25,830 | 23,748 | 78,963 | 73,250 |
| General and administrative expenses | 49,393 | 46,025 | 145,401 | 167,341 |
ITEM 1. Financial Statements (Unaudited)
FAQ
- What is Cracker Barrel Old Country Store's business segments — advertising expense?
- Cracker Barrel Old Country Store (CBRL) reported business segments — advertising expense of $23.1M in Q1 2026.
- How has Cracker Barrel Old Country Store's business segments — advertising expense changed year-over-year?
- Cracker Barrel Old Country Store's business segments — advertising expense decreased by 22.1% year-over-year, from $29.66M to $23.1M.
- What is the long-term trend for Cracker Barrel Old Country Store's business segments — advertising expense?
- Over 2 years (2023 to 2025), Cracker Barrel Old Country Store's business segments — advertising expense has grown at a 15.3% compound annual growth rate (CAGR), from $89.8M to $119.41M.
- What does business segments — advertising expense mean?
- This represents the total investment in marketing, promotional campaigns, and brand awareness initiatives designed to drive customer traffic. It is a key indicator of the company's commitment to customer acquisition and market positioning.
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