Cracker Barrel Old Country Store CBRL Business Segments — Advertising Expense
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Where this comes from
Reported directly by Cracker Barrel Old Country Store in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Cracker Barrel Old Country Store’s 10-Q, filed June 9, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Cracker Barrel Old Country Store's business segments — advertising expense?
- Cracker Barrel Old Country Store (CBRL) reported business segments — advertising expense of $23.1M in Q1 2026.
- How has Cracker Barrel Old Country Store's business segments — advertising expense changed year-over-year?
- Cracker Barrel Old Country Store's business segments — advertising expense decreased by 22.1% year-over-year, from $29.66M to $23.1M.
- What is the long-term trend for Cracker Barrel Old Country Store's business segments — advertising expense?
- Over 2 years (2023 to 2025), Cracker Barrel Old Country Store's business segments — advertising expense has grown at a 15.3% compound annual growth rate (CAGR), from $89.8M to $119.41M.
- What does business segments — advertising expense mean?
- This represents the total investment in marketing, promotional campaigns, and brand awareness initiatives designed to drive customer traffic. It is a key indicator of the company's commitment to customer acquisition and market positioning.