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CarParts.com, Inc. PRTS Single Reportable — Advertising Expense

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Other financials

Income statement

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Revenue$132.0M-10.5%
Gross profit$42.9M-9.3%
Operating income-$3.1M+79.8%
Net income-$1.9M+87.3%
EPS (diluted)-$0.03+88.9%

Balance sheet

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Cash & equivalents$37.9M-1.8%
Total debt$27.5M-29.4%
Total equity$59.6M-18.1%
Total assets$191.6M-11.5%

Cash flow

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Operating cash flow$7.3M+31.9%
CapEx$2.1M-0.8%
Free cash flow$5.2M+52.3%

Valuation

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Market cap$52.16M+9.9%
Enterprise value$41.84M-13.7%
P/S0.1×0.0×

Profitability

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Gross margin32.9%-0.5pp
Operating margin-6.9%-1.2pp
Net margin-7%-1.1pp
FCF margin-7.6%—

Returns & leverage

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Return on equity-56.1%+1.9pp
Debt / equity0.5×-0.1×
Current ratio1.7×+0.3×

Where this comes from

Reported directly by CarParts.com, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: CarParts.com, Inc.’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is CarParts.com, Inc.'s single reportable — advertising expense?
CarParts.com, Inc. (PRTS) reported single reportable — advertising expense of $17.62M in Q1 2026.
How has CarParts.com, Inc.'s single reportable — advertising expense changed year-over-year?
CarParts.com, Inc.'s single reportable — advertising expense decreased by 26.2% year-over-year, from $23.88M to $17.62M.
What is the long-term trend for CarParts.com, Inc.'s single reportable — advertising expense?
Over 2 years (2023 to 2025), CarParts.com, Inc.'s single reportable — advertising expense has grown at a -1.1% compound annual growth rate (CAGR), from $83.15M to $81.33M.
What does single reportable — advertising expense mean?
This captures the total expenditure dedicated to marketing campaigns and customer acquisition efforts to drive traffic to the company's online platforms. It reflects the company's investment in brand visibility and its strategy for maintaining market share in the competitive automotive aftermarket.