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Napco Security Technologies NSSC Business Segments — Marketing And Advertising Expense

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Other financials

Income statement

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Revenue$49.2M+11.8%
Gross profit$29.5M+17.4%
Operating income-$1.2M-111%
Net income-$408.0K-104%
EPS (diluted)-$0.01-104%

Balance sheet

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Cash & equivalents$114.4M+55.8%
Total debt$5.0M-5.4%
Total equity$177.8M+10.0%
Total assets$222.0M+16.3%

Cash flow

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Operating cash flow$16.8M+25.2%
CapEx$734.0K+1,029%
Free cash flow$16.0M+20.3%

Valuation

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Market cap$1.34B+37.1%
Enterprise value$1.23B+35.3%
P/E36.2×+14.7×
P/S6.8×+1.4×

Profitability

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Gross margin57%+0.6pp
Operating margin19.9%-6.6pp
Net margin18.7%-6.3pp
FCF margin28.6%+0.5pp

Returns & leverage

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Return on equity21.7%-5.7pp
Debt / equity0.0×
Current ratio4.9×-1.8×

Where this comes from

Reported directly by Napco Security Technologies in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Napco Security Technologies’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Napco Security Technologies's business segments — marketing and advertising expense?
Napco Security Technologies (NSSC) reported business segments — marketing and advertising expense of $1.36M in Q1 2026.
How has Napco Security Technologies's business segments — marketing and advertising expense changed year-over-year?
Napco Security Technologies's business segments — marketing and advertising expense increased by 158.7% year-over-year, from $526K to $1.36M.
What does business segments — marketing and advertising expense mean?
This includes all costs related to promotional activities, brand awareness campaigns, and market outreach efforts. It reflects the company's commitment to customer acquisition and maintaining market position in the competitive security industry.