Products & Services · Unearned revenue
Chipotle Rewards — Unearned revenue
Chipotle Mexican Grill Chipotle Rewards — Unearned revenue increased by 0.1% to $63.80M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 12.3%, from $56.81M to $63.80M. Over 4 years (FY 2021 to FY 2025), Chipotle Rewards — Unearned revenue shows an upward trend with a 22.8% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ4 2017
Last reportedQ4 2025
Rolls up toDeferred Revenue
How to read this metric
An increase suggests higher customer participation and accumulation of rewards, while a decrease may indicate higher redemption rates or lower program engagement.
Detailed definition
This represents the total outstanding liability for loyalty program points or rewards that have been earned by customers...
Peer comparison
Comparable to deferred revenue or loyalty program liabilities reported by other retail and restaurant chains with significant membership programs.
Metric ID:
cmg_segment_chipotle_rewards_unearned_revenueHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $25.05M | $34.25M | $25.57M | $28.02M | $29.38M | $31.81M | $38.06M | $39.21M | $40.92M | $41.08M | $44.75M | $47.32M | $49.18M | $49.48M | $56.81M | $58.39M | $61.87M | $63.72M | $63.80M |
| QoQ Change | — | +36.7% | -25.3% | +9.6% | +4.9% | +8.3% | +19.6% | +3.0% | +4.4% | +0.4% | +8.9% | +5.8% | +3.9% | +0.6% | +14.8% | +2.8% | +6.0% | +3.0% | +0.1% |
| YoY Change | — | — | — | — | +17.3% | -7.1% | +48.8% | +40.0% | +39.3% | +29.1% | +17.6% | +20.7% | +20.2% | +20.4% | +26.9% | +23.4% | +25.8% | +28.8% | +12.3% |
Range$25.05M – $63.80M
CAGR+23.1%
Avg YoY Growth+24.2%
Median YoY Growth+23.4%
Current Streak16 quarters growth
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Frequently Asked Questions
- What is Chipotle Mexican Grill's chipotle rewards — unearned revenue?
- Chipotle Mexican Grill (CMG) reported chipotle rewards — unearned revenue of $63.80M in Q4 2025.
- How has Chipotle Mexican Grill's chipotle rewards — unearned revenue changed year-over-year?
- Chipotle Mexican Grill's chipotle rewards — unearned revenue increased by 12.3% year-over-year, from $56.81M to $63.80M.
- What is the long-term trend for Chipotle Mexican Grill's chipotle rewards — unearned revenue?
- Over 4 years (2021 to 2025), Chipotle Mexican Grill's chipotle rewards — unearned revenue has grown at a 22.8% compound annual growth rate (CAGR), from $108.80M to $247.78M.
- What does chipotle rewards — unearned revenue mean?
- The total value of loyalty points earned by customers that have not yet been used.