Chipotle Mexican Grill CMG Chipotle Rewards — Unearned revenue

Similar metrics at other companies

LOCOLoyalty Reward Program — Deferred Revenue

$1.18M+30.5%

CAVARewards — Contract with Customer, Liability

$5.89M-8.6%

PZZACustomer loyalty program obligations — Contract Liabilities

$3.18M-46.6%

WHDeferred loyalty program revenue — Loyalty program liability

$118M+12.4%

BOOTCustomer Loyalty Program — Deferred Revenue

$7.95M+28.2%

DALLoyalty program — Liabilities and deferred revenue

$108.75M+6.9%

Questions, answered.

What is Chipotle Mexican Grill's chipotle rewards — unearned revenue?

Chipotle Mexican Grill (CMG) reported chipotle rewards — unearned revenue of $67.34M in Q1 2026.

How has Chipotle Mexican Grill's chipotle rewards — unearned revenue changed year-over-year?

Chipotle Mexican Grill's chipotle rewards — unearned revenue increased by 15.3% year-over-year, from $58.39M to $67.34M.

What is the long-term trend for Chipotle Mexican Grill's chipotle rewards — unearned revenue?

Over 4 years (2021 to 2025), Chipotle Mexican Grill's chipotle rewards — unearned revenue has grown at a 22.8% compound annual growth rate (CAGR), from $108.8M to $247.78M.

What does chipotle rewards — unearned revenue mean?

This represents the total outstanding liability for loyalty program points or rewards that have been earned by customers but not yet redeemed. It reflects the future obligation of the company to provide goods or services at no additional cost to the customer. This balance serves as a key indicator of customer engagement and the potential future redemption activity within the loyalty ecosystem.