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PC Connection CNXN Public Sector — Marketing Expense

Other segment segments

Small And Medium Sized Businesses
$3.23M-33.2%
Large Account
$1.76M-16.3%

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$62.55M+46.3%

Other financials

Income statement

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Revenue$721.9M+3.0%
Gross profit$132.7M+4.3%
Operating income$20.2M+39.3%
Net income$17.2M+27.8%
EPS (diluted)$0.68+33.3%

Balance sheet

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Cash & equivalents$196.3M+7.6%
Total debt$7.4M+143%
Total equity$921.7M+5.1%
Total assets$1.4B+14.2%

Cash flow

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Operating cash flow$14.3M+127%
CapEx$2.0M+16.0%
Free cash flow$12.3M+123%

Valuation

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Market cap$1.78B-8.7%

Profitability

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Gross margin18.8%+0.4pp
Operating margin3.6%+0.2pp
Net margin3%0.0pp
FCF margin4.3%+2.3pp

Returns & leverage

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Return on equity9.7%-0.4pp
Debt / equity0.0×
Current ratio2.7×-0.5×

Where this comes from

Reported directly by PC Connection in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: PC Connection’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is PC Connection's public sector — marketing expense?
PC Connection (CNXN) reported public sector — marketing expense of $738K in Q1 2026.
How has PC Connection's public sector — marketing expense changed year-over-year?
PC Connection's public sector — marketing expense decreased by 31.9% year-over-year, from $1.08M to $738K.
What is the long-term trend for PC Connection's public sector — marketing expense?
Over 3 years (2022 to 2025), PC Connection's public sector — marketing expense has grown at a -5.8% compound annual growth rate (CAGR), from $3.49M to $2.91M.
What does public sector — marketing expense mean?
This metric tracks the specific marketing and advertising expenditures allocated to the public sector segment to drive customer acquisition and brand awareness. It helps assess the effectiveness of the segment's sales and marketing strategies in capturing public sector market share.