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PC Connection CNXN Public Sector — Marketing Expense
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Where this comes from
Reported directly by PC Connection in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: PC Connection’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 4:08 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-088136
| Line item | Enterprise Solutions | Business Solutions | Public Sector Solutions | Total |
|---|---|---|---|---|
| Net sales | $369,620 | $343,870 | $140,506 | $853,996 |
| Cost of sales | 314,475 | 264,789 | 117,260 | |
| Personnel costs | 18,026 | 17,900 | 9,209 | |
| Marketing | 1,591 | 4,540 | 1,246 | |
| Allocated corporate overhead | 18,955 | 22,796 | 11,398 | |
| Depreciation and amortization | 149 | 104 | 9 | |
| Other segment expenses1 | 1,359 | 2,010 | 1,468 | |
| Operating income (loss) | $15,065 | $31,731 | $(84) | $46,712 |
Item 1. Unaudited Condensed Consolidated Financial Statements:
FAQ
- What is PC Connection's public sector — marketing expense?
- PC Connection (CNXN) reported public sector — marketing expense of $1.25M in Q2 2026.
- How has PC Connection's public sector — marketing expense changed year-over-year?
- PC Connection's public sector — marketing expense increased by 116.7% year-over-year, from $575K to $1.25M.
- What is the long-term trend for PC Connection's public sector — marketing expense?
- Over 3 years (2022 to 2025), PC Connection's public sector — marketing expense has grown at a -5.8% compound annual growth rate (CAGR), from $3.49M to $2.91M.
- What does public sector — marketing expense mean?
- This metric tracks the specific marketing and advertising expenditures allocated to the public sector segment to drive customer acquisition and brand awareness. It helps assess the effectiveness of the segment's sales and marketing strategies in capturing public sector market share.
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