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PC Connection CNXN Large Account — Marketing Expense
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Where this comes from
Reported directly by PC Connection in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: PC Connection’s 10-Q, filed July 29, 2026.
- Filed
- Jul 29, 2026, 4:08 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-088136
| Line item | Enterprise Solutions | Business Solutions | Public Sector Solutions | Total |
|---|---|---|---|---|
| Net sales | $369,620 | $343,870 | $140,506 | $853,996 |
| Cost of sales | 314,475 | 264,789 | 117,260 | |
| Personnel costs | 18,026 | 17,900 | 9,209 | |
| Marketing | 1,591 | 4,540 | 1,246 | |
| Allocated corporate overhead | 18,955 | 22,796 | 11,398 | |
| Depreciation and amortization | 149 | 104 | 9 | |
| Other segment expenses1 | 1,359 | 2,010 | 1,468 | |
| Operating income (loss) | $15,065 | $31,731 | $(84) | $46,712 |
Item 1. Unaudited Condensed Consolidated Financial Statements:
FAQ
- What is PC Connection's large account — marketing expense?
- PC Connection (CNXN) reported large account — marketing expense of $1.59M in Q2 2026.
- How has PC Connection's large account — marketing expense changed year-over-year?
- PC Connection's large account — marketing expense increased by 102.2% year-over-year, from $787K to $1.59M.
- What is the long-term trend for PC Connection's large account — marketing expense?
- Over 3 years (2022 to 2025), PC Connection's large account — marketing expense has grown at a 30.0% compound annual growth rate (CAGR), from $2.29M to $5.02M.
- What does large account — marketing expense mean?
- Captures the expenditures dedicated to advertising, promotional campaigns, and customer acquisition efforts specifically targeted at the Large Account segment. It reflects the company's investment in brand visibility and lead generation to sustain or grow its enterprise market position.
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