PC Connection CNXN Large Account — Marketing Expense
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Where this comes from
Reported directly by PC Connection in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: PC Connection’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is PC Connection's large account — marketing expense?
- PC Connection (CNXN) reported large account — marketing expense of $1.76M in Q1 2026.
- How has PC Connection's large account — marketing expense changed year-over-year?
- PC Connection's large account — marketing expense decreased by 16.3% year-over-year, from $2.1M to $1.76M.
- What is the long-term trend for PC Connection's large account — marketing expense?
- Over 3 years (2022 to 2025), PC Connection's large account — marketing expense has grown at a 30.0% compound annual growth rate (CAGR), from $2.29M to $5.02M.
- What does large account — marketing expense mean?
- Captures the expenditures dedicated to advertising, promotional campaigns, and customer acquisition efforts specifically targeted at the Large Account segment. It reflects the company's investment in brand visibility and lead generation to sustain or grow its enterprise market position.