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CVB Financial CVBF Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by CVB Financial in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: CVB Financial’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:10 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-340248
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Occupancy and equipment | 8,293 | 6,106 | 14,368 | 12,104 |
| Professional services | 3,250 | 2,191 | 5,768 | 4,272 |
| Computer software expense | 6,136 | 4,410 | 10,439 | 8,631 |
| Marketing and promotion | 2,098 | 1,817 | 4,159 | 3,805 |
| Amortization of intangible assets | 3,577 | 1,155 | 4,427 | 2,310 |
| Provision for unfunded loan commitments | 4,250 | — | 4,750 | 500 |
| Acquisition related expenses | 31,400 | — | 32,529 | — |
| Other | 8,806 | 6,879 | 14,477 | 13,603 |
ITEM 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FAQ
- What is CVB Financial's sales & marketing?
- CVB Financial (CVBF) reported sales & marketing of $2.1M in Q2 2026.
- How has CVB Financial's sales & marketing changed year-over-year?
- CVB Financial's sales & marketing increased by 15.5% year-over-year, from $1.82M to $2.1M.
- What is the long-term trend for CVB Financial's sales & marketing?
- Over 4 years (2021 to 2025), CVB Financial's sales & marketing has grown at a 10.5% compound annual growth rate (CAGR), from $4.62M to $6.88M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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