Discontinued — last reported Q3 '25

Business Segments · Income (loss) from operations

HOKA brand wholesale — Income (loss) from operations

Deckers Outdoor Corporation HOKA brand wholesale — Income (loss) from operations decreased by 27.5% to $84.05M in Q4 2024 compared to the prior quarter. Year-over-year, this metric grew by 0.5%, from $83.65M to $84.05M. Over 2 years (FY 2022 to FY 2024), HOKA brand wholesale — Income (loss) from operations shows an upward trend with a 55.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.

Analysis

StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityModerate
First reportedQ1 2017
Last reportedQ3 2025Feb 3, 2025
Rolls up toOperating Income

How to read this metric

An increase indicates improved wholesale margins or higher sales volume relative to operating costs, while a decrease may signal pricing pressure or rising distribution expenses.

Detailed definition

This metric represents the operating profit or loss generated specifically by the wholesale distribution channel of the...

Peer comparison

Comparable to wholesale operating income reported by other footwear and apparel brands with multi-channel distribution strategies.

Metric ID: deck_segment_hoka_brand_wholesale_income_loss_from_operations

Historical Data

15 periods
 Q1 '22Q2 '22Q3 '22Q4 '22Q1 '23Q2 '23Q3 '23Q4 '23Q1 '24Q2 '24Q3 '24Q4 '24Q1 '25Q2 '25Q3 '25
Value$46.36M$43.29M$18.04M$47.65M$69.62M$63.58M$68.66M$83.41M$86.52M$81.87M$83.65M$124.24M$124.69M$115.94M$84.05M
QoQ Change-6.6%-58.3%+164.1%+46.1%-8.7%+8.0%+21.5%+3.7%-5.4%+2.2%+48.5%+0.4%-7.0%-27.5%
YoY Change+50.2%+46.8%+280.6%+75.0%+24.3%+28.8%+21.8%+49.0%+44.1%+41.6%+0.5%
Range$18.04M$124.69M
CAGR+18.5%
Avg YoY Growth+60.2%
Median YoY Growth+44.1%
Current Streak2 quarters decline

Frequently Asked Questions

What is Deckers Outdoor Corporation's hoka brand wholesale — income (loss) from operations?
Deckers Outdoor Corporation (DECK) reported hoka brand wholesale — income (loss) from operations of $84.05M in Q4 2024.
How has Deckers Outdoor Corporation's hoka brand wholesale — income (loss) from operations changed year-over-year?
Deckers Outdoor Corporation's hoka brand wholesale — income (loss) from operations increased by 0.5% year-over-year, from $83.65M to $84.05M.
What is the long-term trend for Deckers Outdoor Corporation's hoka brand wholesale — income (loss) from operations?
Over 2 years (2022 to 2024), Deckers Outdoor Corporation's hoka brand wholesale — income (loss) from operations has grown at a 55.6% compound annual growth rate (CAGR), from $155.34M to $376.29M.
What does hoka brand wholesale — income (loss) from operations mean?
The operating profit generated by selling HOKA products to third-party retailers and distributors.